1. 4.6 million visitors per year
2. $3 billion in Visitors Travel Spending
3. Hilton brand: Hampton by Hilton (largest hotel Franchise) with Global Reservation System contributing to 71.8% of occupancy
4. High demand for tourists generated by;
– Famous attractions: 17-Mile Drive, Pebble Beach, Monterey Bay Aquarium, Folktale Winery & Vineyards, etc.
– 300 festivals & conventions year-round
– Fun activities: Golf, Wine-Tasting, Whale-Watching, Seafood, Extreme Sports, Biking and Seaside Activities
– AT&T Pebble Beach Pro-Am, US Open